Martha's Poncho: An Amazing Yarn (BusinessWeek Online via Yahoo! News)

You might call it the Martha Effect. In the 127 years since Ruben Blumenthal founded Lion Brand Yarn, the New York-based company has never quite experienced a frenzy like the one set off by Martha Stewart's post-prison wardrobe selection. On Mar. 3, the night the domestic diva was released, TV networks around the world broadcast images of her -- over and over again -- walking to a private jet in
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